Service
Lifecycle & CRM setup: turn signups into retained, paying customers
Build the onboarding and retention engine — segmentation, messaging, and measurement — so revenue isn’t left to chance.
What we build
The v0 lifecycle engine: journey map, segmentation, flows, guidelines, and measurement.
- Customer journey map (activation → retention → expansion)
- Segmentation plan (new, activated, churn‑risk, power users)
- Core lifecycle flows: onboarding, activation nudges, trial‑to‑paid, churn prevention + winback
- Messaging guidelines: tone, frequency, personalization rules
- Measurement: event schema + reporting for each flow
Tools
We can work with your current CRM/messaging stack. Implementation depth depends on your tooling and data.
Common CRMs and messaging tools (email, in‑app, push). We’ll recommend the minimum setup that produces measurable lift.
FAQs
Email only?
No — email + in-app + push (where applicable).
Do we need a data warehouse?
Not necessarily for v0; we design for upgrade later.
How quickly can we ship?
v0 flows can go live in 2–4 weeks.
Want lifecycle to compound?
We’ll map the journey, ship the v0 flows, and put measurement in place so improvements are obvious.