Product strategy, fractional CPO support, and PM coaching
Clarity, momentum, and PMs who lead.
For Seed–Series A teams (and Series B when you need a reset). Founder-to-founder support across product strategy — and practical PM coaching that upgrades judgment, communication, and execution.
Typical outcomes
- A clear narrative + sharper product bets
- A growth system (cadence + learning loop)
- Role clarity + operating rhythm that scales
- PM coaching so the org compounds
A simple engagement path
Start with a free intro. If there’s a fit, we’ll do a paid working session or a short coaching/diagnostic sprint — then decide whether ongoing 1:1 coaching or fractional support makes sense.
Trusted by founders + PMs (placeholders)
Ways I help
Two tracks: (1) coaching PMs to operate like leaders, and (2) product strategy + fractional leadership for founders who need momentum.
Good fit if you’re…
- Stuck in roadmap debates
- Shipping but not learning
- Hiring PMs without leverage
PM Coaching (1:1)
Judgment, stakeholder management, crisp thinking, and leadership — with practical weekly habits.
PM Coaching (teams)
Level up the function: rituals, standards, communication, and operating cadence.
Product Strategy
Narrative, tradeoffs, metric tree, roadmap shaping, exec alignment.
Fractional Product Leadership
Hands-on leadership across strategy, growth focus, and an operating system that scales execution.
Growth services
Three focused engagements for teams that want measurable momentum.
How it works
Small, focused engagements that build momentum — without heavy process.
Typical timeline: 2–6 weeks
01
Free intro (15 min)
Clarify the problem, constraints, and what ‘good’ looks like. If there’s a fit, we’ll pick the smallest engagement that creates momentum.
02
Working session (paid)
A focused deep-dive to diagnose, decide, and leave with a shippable plan (narrative, metric tree, and next 2–4 weeks of bets).
03
Sprint / fractional support
2–6 weeks of hands-on product leadership: weekly cadence, growth focus, stakeholder alignment, and PM coaching so the org compounds.
Who it’s for
This is intentionally opinionated. It helps qualify conversations so the work starts with momentum.
Good fit
- You have product/strategy ambiguity (what to build, for whom, and why now)
- You’re shipping, but learning is noisy or slow
- You need sharper stakeholder alignment and crisper written narratives
- You’re hiring/leveling PMs and want a coaching cadence that sticks
Not a fit
- You want a long discovery phase before making any decisions
- You’re looking for a large agency build team (I’m not that)
If you’re unsure
Book the free intro anyway. We’ll decide fast — and I’ll point you to a better option if I’m not the right fit.
Social proof
Copy-first (anonymised) — we can swap in approved names/logos later.
Testimonials
“Shipped an experiment pipeline in days, not weeks — and finally had clean attribution.”
“Tight, pragmatic execution. We went from ideas to measurable uplifts fast.”
“The rare mix of product taste + numbers. Clear hypotheses, clean tracking, fast iteration.”
Typical outcomes
- +15–40%
- uplift in primary CTA clicks after messaging + layout iteration
- <48h
- baseline analytics + event taxonomy so experiments are measurable
- 10–25%
- reduction in drop-off in key funnel steps after fixes
Trust markers
FAQ
The goal is to be clear up-front — so the intro call is about the problem, not logistics.
How much does it cost?
Depends on scope. Most work starts with a paid working session, then (if useful) a short sprint or a monthly fractional retainer. I’ll quote after the intro call.
How long do engagements typically run?
Usually 2–6 weeks for a focused sprint. Coaching can be ongoing (monthly). Fractional leadership is often a 1–3 month block.
What do I get after a working session?
A clear narrative, prioritized bets, a metric tree (or north star + leading indicators), and a 2–4 week plan your team can execute.
Do you implement or just advise?
Both. I’m hands-on where it helps (operating cadence, strategy, growth loop, PM coaching). I don’t provide a large engineering delivery team.
Do you work with early-stage teams?
Yes — especially Seed to Series A. I also work with Series B teams when they need a reset in narrative, cadence, or growth focus.
Ready to create momentum in the next 30 days?
Book a free intro call. If it’s a fit, we’ll pick the smallest engagement that produces real decisions and a shippable plan.